Before the pandemic, most of us had a (real or imaginary) list of goals that grew to unrealistic proportions without any meaningful progress. There’s no time, we sighed. Maybe next year, we promised. Coronavirus came as a rude shock, the circuit breaker stirring us from our routine slumber as we came to terms with life in lockdown. Suddenly, despite the challenges, we were all given more of something increasingly precious: time.

One of the most evident and ominous effects during the early stages of the pandemic was the sudden shortage of essentials in supermarkets and grocery stores throughout Singapore. Surgical masks, hand sanitiser and disinfectant wipes were unsurprisingly the first to go, followed by toilet paper and instant noodles. But soon, products like flour, baking powder, sugar and cooking chocolate began flying off the shelves. 

Brief confusion over the sudden surge in these purchases – and fears of panic buying – were answered by a sudden influx of freshly baked brownies, muffins, shortbread and sourdough loaves filling our social media feeds. The answer was somewhat unexpected but ultimately understandable: home baking has made a comeback. Whether Singaporeans have turned to baking out of necessity, to relieve stress or simply to pass the time, there’s no doubt the pandemic has reignited our love of combining flour, eggs, milk and sugar into various delicious creations. 

From Lockdown Trend to Thriving Home Businesses

Baking soon evolved beyond a simple way to pass the time during the circuit baker. Skilled bakers have seen their goods in high demand, turning the new trend into a productive side business that can be run from the kitchen. It’s certainly a lucrative opportunity, but what are the challenges and how are home bakers overcoming these, particularly during the pandemic? 

Firstly, keeping your supplies in line with demand as it rises and falls is a delicate balance when ingredients are perishable, and you don’t have access to the resources of a fully established business. It’s also difficult to keep a fair and consistent price on your goods given the cost and availability of supplies can fluctuate when buying from the local supermarket, corner shop or grocery store.

Direct Wholesale: Solving Problems for the Home Bakers of Today

In contrast with traditional suppliers, Direct Wholesale is providing home bakers with solutions to both of the aforementioned dilemmas. Baking supplies are available in bulk and at affordable wholesale prices, with customers placing orders online for delivery to their doorstep within three working days. This robust supply and pricing advantage, combined with the efficiency and convenience of online ordering and six-day delivery, makes Direct Wholesale the ideal wholesale supplier for home bakers. 

What Baking Supplies Can I Order Through Direct Wholesale?

Direct Wholesale makes it easy to order all your non-perishable and semi-perishable baking supplies online. The selection includes all the essentials available in bulk at wholesale prices, including but not limited to:

  • All-purpose flour
  • Self-rising flour
  • Cooking chocolate
  • Chocolate chips
  • Yeast
  • Baking soda
  • Organic buckwheat 
  • Coconut cream
  • Breadcrumbs
  • Agar-agar/jelly powder
  • Pancake mix

Bridging the Gap to the New Normal 

This emerging apron-clad crop of home bakers has established a new normal for Singapore, but success can only be achieved with an elegant solution to a traditional problem – in this case, the availability of baking supplies. Direct Wholesale is able to connect wholesale suppliers and home bakers with ease, streamlining their ability to move ingredients when and where they need them. This method of distribution overcomes the uncertainty of the pandemic and lays the groundwork for a faster, more affordable supply chain that serves the needs of home bakers better than any alternative.